Investing in domain names can be an intriguing and potential opportunity, especially for someone like you. Here are some significant benefits associated with this practice:

Value Appreciation: Some domain names tend to increase in value over time. This is particularly true for short, descriptive, and easily memorable names. Due to their rarity and increasing demand, these domains can become highly profitable investments.

Branding Asset: For a marketing professional, owning a portfolio of relevant domain names can be a strategic advantage. These domains can be used for specific campaigns, launching new products, or as part of a broader branding strategy.

Passive Income Stream: Domains can be monetized in various ways, such as through direct sales, leasing, or hosting advertisements. This can provide a passive income stream while holding the domain.

Control Over Strategic Keywords: Having control of domains that include specific keywords can be very beneficial. This can help drive traffic to particular websites or campaigns, increasing visibility and marketing potential.

Brand Protection: Purchasing domains that are closely related to your brand name or products can serve as a safeguard against competition and cybersquatting (the practice of registering names similar to well-known brands).

Versatility of Use: Domains can be used for a wide range of purposes, from creating branded websites to launching targeted marketing campaigns, thus offering high flexibility.

List of most expensive domain names sold: – $49.7 million: Sold to QuinStreet, an online marketing company, this domain was already a successful site for searching car insurance policies, consolidating QuinStreet’s position in the online insurance market. – $35.6 million: Another purchase by QuinStreet, this online platform was already popular for comparing insurance rates across various types of insurance. – $35 million: Acquired by HomeAway, this domain was bought to prevent the competitor Expedia from purchasing it. Before the acquisition, was already an active site in the vacation deals market. – $30.1 million: Acquired by Nations Luxury Transportation, this domain is geared towards a very wealthy audience, offering luxury private jet rentals for global business flights. – $30 million: Sold to, represents the most expensive publicly announced pure domain purchase. acquired the domain with the intention of competing with platforms like Facebook. – $18 million: Purchased by QuinStreet, was part of a deal that also included other domain names. The seller was WebMediaBrands, which wanted to focus on its core business ideas. – $17 million: Sold to Zhou Hongyi, CEO of internet security company Qihoo 360, this domain has strong appeal in the Chinese market, where short names and numbers are popular and culturally significant. – $16 million: Yet another purchase by QuinStreet, was a popular site for comparing American insurance companies across different areas. – £9.99 million: Sold in 2009, its new owner never launched the planned website. It was later resold and is currently used for a site that compares insurance companies. – $14 million and $13 million: This domain is unique in that it was sold twice for record-breaking prices. It currently hosts an adult website.



Strategies Used in Traditional Domain Sales:

High-Value Market Sectors: Domains like,, and were already established platforms in lucrative market sectors. Their strength came from their direct correlation to sought-after services and products.
Competitive Prevention: In the case of, the purchase was made to prevent a competitor from acquiring it. This highlights the importance of acquiring domains not just for their intrinsic value, but also for competitive strategies.
Brevity and Memorability: Domains like and are short, easy to remember, and thus of great value. Simplicity and immediate recognizability are crucial.
Long-Term Investment: Some of these domains required significant financial commitment and a long-term vision, as evidenced by their high purchase price and potential for future growth.

Core Aspects of Web3:

Decentralization: Unlike Web2, where data is stored on centralized servers owned by big companies, Web3 relies on decentralized networks, often based on blockchain technology. This means that data is distributed across a vast network of computers, reducing the control of single entities and enhancing security and privacy.
Blockchain and Cryptocurrency: Web3 is intrinsically linked with blockchain technology and cryptocurrencies. Blockchain allows for decentralized and transparent record-keeping, while cryptocurrencies enable new types of online transactions and value exchange.
Smart Contracts: These are self-executing contracts with the terms of the agreement directly written into code. They run on blockchain networks and automate processes or transactions when predefined conditions are met, reducing the need for intermediaries.
Tokenization: Assets can be tokenized and represented digitally, allowing for fractional ownership and easier transferability. This includes everything from art and real estate to intellectual property.
User Sovereignty: In Web3, users have more control over their data and online identities, which contrasts with the data practices of some large corporations in Web2.

How to replicate Strategies in the Web3 World with Freename

Identifying Niches in Web3: Identify emerging sectors in Web3, such as NFT trading platforms, specific cryptocurrencies, or decentralized finance (DeFi) services. Domains that reflect these niches can become highly desirable.
Creating Brandable Domains: In Web3, creating a unique, memorable, and brandable domain name is essential. Consider using terms or concepts specific to Web3 that might become popular or recognizable over time.
Leveraging Emerging Trends: Stay abreast of the latest trends in Web3, such as new blockchains or emerging technologies. Domains that reflect these trends may gain value as the sector grows.
Using Web3-Specific Domain Extensions: Explore using domain extensions specific to Web3 and custom extensions, to create a direct connection with the sector.
Enhancing Domain Value: Develop domains into websites or platforms that offer valuable services or information in Web3. A domain hosting a useful service or informational resource can become much more valuable.
Strategic Marketing and Branding: Use marketing and branding strategies to promote your domain in Web3, leveraging social media, specialized forums, and online communities to increase visibility and appeal of the domain.
Partnerships and Collaborations: Collaborate with other entities in Web3 to increase the visibility and legitimacy of your domain. This could include partnerships with influencers in the sector, blockchain projects, or cryptocurrency exchange platforms.


Web3 represents a significant evolution of the internet, emphasizing decentralization and the use of blockchain technologies. Unlike Web2, where control of data and transactions is centralized in tech corporations, Web3 aims to decentralize this control, allowing users to manage their own information without intermediaries.
One of the key elements of Web3 is smart contracts, software programs that execute automatically when certain conditions are met. These contracts are established on the blockchain and cannot be altered. Additionally, Web3 includes digital assets and tokens such as cryptocurrencies, stablecoins, and NFTs (non-fungible tokens), representing objects of value that exist only digitally.
Despite some challenges, like the recent instability in the cryptocurrency market, Web3 continues to progress. For example, the volume of stablecoin payments on the blockchain has increased significantly, as has the use of Web3 in gaming and other sectors.
Web3 should not be confused with the metaverse. While Web3 refers to decentralized databases and system architectures, the metaverse represents a new paradigm of computing and networking.

In conclusion, Web3 promises a more decentralized and secure digital future, with new opportunities and business models.


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How does it work?

Accordingly to the day when you will finalise your purchase, you have the right to receive from 1 to 3 NFT Domains for FREE!

Once you have completed your order, within 48h you will automatically receive on platform, in your personal area “portfolio” the randomly assigned NFT Domain/s.

You can chose on which blockchain you want to mint on and minting fee is covered by Freename!


Once you have added your favorite items to the cart, you proceed to “checkout” and add your coupon to the “coupon box”.

Said coupon will instantly do its magic and your due total will drop!


How does it work?

Once you have completed your order, you will automatically receive on platform, in your personal area “portfolio” the randomly assigned NFT Domain value $50 or if you’re lucky a randomly assigned TLD with value $699 (between these: .immersive; .multiverse; .freelancer; .cashback; .hologram)

you can chose on which blockchain you want to mint your NFT Domain/TLD on and minting fee is covered by Freename!


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Why do i Need a Wallet?

Freename domains are blockchain-based assets and would be minted and stored using a wallet. Users are required to mint and manage their domains using a Metamask or Coinbase-configured wallet. It must be a non-custodial wallet, meaning that one must own the private keys to the wallet in order to approve transactions via a signature.

To benefit from Freename Web 3 domains/TLDs, you must have a wallet. This is because Web 3 domains/TLDs are blockchain-based assets. Users can mint and manage their domains using Metamask or Coinbase-configured wallets.

Keep in mind that it must be a non-custodial wallet. You own the private keys to the wallet (in order to approve transactions via a signature).

Are the Domains Associated with ICANN?

ICANN does not manage domains. believes their TLDs/domains must allow customers to operate independently. wants to build a utility infrastructure, allowing customers to use their services for valuable and generative purposes. By leveraging blockchain technology, Freename Web 3 domains/TLDs have no centralized authority imposing rules and regulations.

What is a Wallet?

Every blockchain user requires a wallet in order to interact with the network. A wallet is essentially an account on the blockchain where transactions can be sent and received. It is also where one can store blockchain assets such as cryptocurrency or NFTs (non-fungible tokens). There is no personal information associated with a wallet and none is required to create one. A wallet consists of a public key and a private key. The public key can be safely shared with anyone who wishes to send assets to the corresponding wallet, however, the private key should not be shared and is the key to accessing the wallet in the event where access is lost or to create another instance.

A crypto wallet (cryptocurrency wallet) is software or hardware that enables users to store and use cryptocurrency. With cryptocurrencies, there isn’t any actual money to carry around in a wallet. They exist on the blockchain. Similarly to traditional bank transfers, crypto wallets enable users to send and receive cryptocurrencies, NFTs, etc.

A wallet consists of a public key and a private key. To receive assets, you share your public key associated with your wallet. You should NEVER share your private key.

How do i Claim my Earnings from Freename

ou can withdraw revenues generated passively through a cryptocurrency transfer. Connect your cryptocurrency wallet and, once your withdrawal request is confirmed, the desired amount is pulled from Freename’s reserves and conveniently delivered to you!

Claim your earnings by following these steps:

  1. Connect your cryptocurrency wallet to
  2. Request a withdrawal
  3. Receive request confirmation
  4. Receive withdrawal directly to your wallet.

Can i Transfer Domains?

Yes. The domain is stored in your cryptocurrency wallet and can be transferred by you after you have minted it. Access your portfolio, select the TLD or Domain you wish to transfer and type the recipient’s address. Afterwards, you must paste the OTP code you received by mail to confirm the transaction. Keep in mind that currently, it is not possible to import the domain that has been transferred, but it will be possible soon!

Yes. Domains are transferable ONLY after a TLD/domain has been minted and stored in a user’s wallet.

To transfer the TLD (or domain), the user must:

  • Access their wallet
  • Select the item they want to transfer
  • Enter the recipient’s address.
  • Confirm the transaction by pasting the OTP received by email

In the future, will support importing domains that have been transferred.

What about Trademarks?

Registering a trademark on your Freename Web3 TLD will allow you to protect your web3 TLD and your logo worldwide juridically.

From the moment you deposit a trademark request, your web3 TLD will be protected worldwide for 6 months awaiting for the Swiss Federal Institute of Intellectual Property ( to confirm and register the availability of your TLD.****

A trademark is any symbol, phrase, or word that allows customers to identify a company’s goods or services. Freename is a web3 domain/TLD provider that also provides trademark registration.

A user must reach out to the trademark department to register a trademark. To get your trademark filed for review at the Swiss Federal Institute of Intellectual Property, a user must provide the following:

  1. Complete a Know your customer (KYC)
  2. A list of TLDs they wish to trademark
  3. Proof of payment

Once these conditions are met, it takes one week for the trademark to be reviewed and logo/TLDs to be provided with six months of worldwide protection.

Is Minting the same as Buying?

Purchasing a TLD (or domain) on Freename and minting it on the blockchain are two distinct steps. When you purchase a TLD (or domain), the transaction is recorded in Freename’s database and not on the blockchain. Minting a TLD (or domain) on the blockchain requires a second step: log into the user’s personal area, select the TLD (or domain) and press “mint TLD” (or domain): done! Don’t worry, once you have purchased a Freename domain, no one can take it away from you!

No. Buying and Minting a TLD/domain are two different things.**

Buying **is the process of recording a transaction on Freename’s database and not on the blockchain.

Minting is the process of pushing a user’s domain from data onto the public ledger of a blockchain and into a user’s wallet. Giving the user full control over the TLD/domain.

It is very easy to mint a domain/TLD once you purchase it. Simply:

  • Log into your personal area
  • Select the TLD (or domain)
  • Press “mint TLD” (or domain)

What is Domain Minting?

Minting is the process of publishing a Freename domain (or TLD) on the blockchain via your wallet to gain full custody of the domain. This means that the only person that has control over the domain (or TLD) is the person who controls (has access to) the wallet.

Minting is the process of pushing a user’s domain from data onto the public ledger of a blockchain and into a user’s wallet. Giving the user full ownership over the domain.

Minting on is as simple as the following steps:

  1. Go to the website
  2. Enter the TLD/domain you want to buy in the search bar
  3. Add the TLD/domain to your cart
  4. Go to checkout
  5. Create a account
  6. Purchase the TLD/domain with cryptocurrency or a credit card
  7. Go to “portfolio and incomes.”
  8. Click on mint TLD/domain

Which domains are Protected?

Protected domains and TLDs are domains and TLDs that we’ve detected are associated with a brand, organization, or notable person. We believe it is important to increase adoption for the next generation of the internet by helping to onboard brands into the Web3 era. If you are interested in applying for a Protected domain, please contact us.

TLDs/Domains associated with a notable person, brand or organization are considered Protected Domains. Protected domains help onboard brands in Web 3 increasing adoption. Protected domains also protect users from others impersonating/stealing their domains.

Reach out to to apply for a protected domain.

Why use Freename?

Freename domains are unique by their very nature: only with Freename you can register domains with unique TLDs for your digital identity while passively earning money! is not only the leading TLD and Domains platform in Web 3, but also lets users generate passive income!

Owning a Freename Web 3 TLD entitles users to receive passive income whenever a domain is bought on their TLD. Users can register and mint TLD/domains of their choice if available.

What is a Domain?

A domain name is a string of letters and/or numbers that points to the IP address of the corresponding website. Generally, it is easier to remember a name than a long string of numbers.

A domain name is an address that people type into a browser bar to find a website. It consists of a Top-Level Domain (TLD), everything that comes after the dot, and the Second-Level Domain (SLD), everything that comes before the dot.

For example, “” is the domain name, “Freename” is the SLD and “io” is the TLD.

Which Chains are Supported?

Freename has a multi-chain approach. You can choose on which Blockchain to mint your Web3 Domains and TLDs ranging Among Polygon, Cronos, and Binance.

A user can mint a domain/TLD on the following blockchains:

  • Polygon
  • Cronos
  • Binance

Freename plans to expand its multi-chain approach by adding blockchains upon which domains can be minted.

Are there Renewal Fees?

No! Once you’ve bought a Freename Domain or TLD, it’s yours forever, no renewal fees ever!

No. There are no renewal fees on Once a user has paid a one-time payment for a domain/TLD, they own it. Forever.

This is the significant advantage of Web 3 domain/TLD over traditional alternatives.

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