The Art of Domain Pricing: The Psychology behind 99, 88 and 0

domain pricing


The power of numbers in domain names goes far beyond their singular arithmetic value.

Numbers such as 99, 88, and 0 become symbols laden with meaning, psychological tools capable of influencing the perception of value and stimulating buyer interest.

These seemingly simple numbers thus become refined instruments of a carefully calibrated sales strategy, ready to exploit the psychological and cultural power of numbers to influence purchasing decisions and maximize profits.

domain pricing


– The Magic of 99

– Double Luck 88

– The Power of 0


The Magic of 99 in Domains: A Psychological Strategy to Increase Sales

In the fascinating world of domain names, numbers can play a crucial role in shaping perceptions and triggering emotional reactions. Among these, the number 99 emerges as a powerful symbol, a sort of magical formula capable of stimulating interest and the desire to purchase.

Looking at the data of public sales in 2023, we can observe that the segment of sales equal to or greater than $35,000 represented 5.5% of the total, while sales ranging from $1,000 to $15,000 constituted 2.3% of transactions.

The magic of 99: Domain Sales (2023):

domain pricing

The 99 is a figure that psychologically tends to attract the attention of consumers, evoking the idea of a deal, of a price just below the next threshold. In this way, $29,999 seems more accessible than $30,000, even though it is practically the same figure. The difference is purely psychological, but it has a real impact on purchase decisions.

The magic of 99 in domains, therefore, lies in its ability to make a high price more attractive, convincing potential buyers that they are getting a better deal. It’s a subtle, but effective strategy that can play an important role in increasing sales and maximizing profits.


Analysis conducted on all public sales in 2023 up to October 2023.

Double Luck: The Importance of 88 in Domain Pricing Strategy

In the domain name business, specific numbers can increase attention and stimulate purchase.

The number 88 emerges as a lucky charm, a symbol of prosperity and good fortune that can transform a simple figure into a powerful strategy.

Firstly, let’s observe the landscape of public sales in 2023. The data tells us that sales equal to or greater than $35,000 accounted for 5.5%, while 13.1% of transactions fell between $1,000 and $15,000. This indicates that, while the majority of sales fall within the lower price range, there is still a significant percentage of high-value sales.

Lucky 88: Domain Sales (2023):

domain pricing

In Chinese numerology, the number 8 is associated with luck and prosperity, being phonetically similar to the word “prosper” or “wealth” in Chinese. Therefore, the double 8 doubles this symbolism, becoming a powerful symbol of success and good fortune.

This number has the power to attract buyers, especially in those cultures where the number 8 is particularly significant. But even beyond specific cultural connotations, the 88 resonates positively, evoking the idea of double luck, of a favorable fate awaiting those who choose to invest in that particular domain.

Therefore, the pricing strategy that incorporates the number 88 stands as a smart, culturally aware tactic, capable of leveraging the symbolic power of numbers to create an aura of positivity and prosperity around a domain.


Analysis conducted on all public sales in 2023 up to October 2023.

The Power of 0: How the Round Number Elevates the Value of a Domain

In the enchanting universe of domains, the round figure, represented by the final zeros, transcends its numerical value, becoming a symbol of prestige and refinement. This figure, as we will see, has the power to elevate the perceived value of a domain, making it more desirable in the eyes of buyers.

Let’s explore the public sales landscape in 2023. The data shows us that sales equal to or greater than $35,000 represented 55.5% of the total, while those between $1,000 and $15,000 accounted for 5.7%. This statistic highlights how premium domains, characterized by imposing figures, are not only a luxury but also a fundamental and significant component of the market.

And this is where the power of 0 comes into play, the silent protagonist capable of exerting a subtle influence on our decision-making processes.

The Power of 0: Domain Sales (2023):

domain pricing

Notice the presence of the round figure, the final 0 that gives these numbers a sort of harmonic perfection, a closure that psychologically invites us to perceive the value as complete, definitive, and therefore more attractive.

In these contexts, the 0 acts as a magnet that attracts attention, an element that gives the price a patina of luxury and exclusivity. The round number is a statement and a promise of quality and prestige.

It is a testament to how, even in the digital world, the smallest and seemingly insignificant details can have a profound and lasting impact on the perception of value.


Analysis conducted on all public sales in 2023 up to October 2023.

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Freename domains are blockchain-based assets and would be minted and stored using a wallet. Users are required to mint and manage their domains using a Metamask or Coinbase-configured wallet. It must be a non-custodial wallet, meaning that one must own the private keys to the wallet in order to approve transactions via a signature.

To benefit from Freename Web 3 domains/TLDs, you must have a wallet. This is because Web 3 domains/TLDs are blockchain-based assets. Users can mint and manage their domains using Metamask or Coinbase-configured wallets.

Keep in mind that it must be a non-custodial wallet. You own the private keys to the wallet (in order to approve transactions via a signature).

Are the Domains Associated with ICANN?

ICANN does not manage domains. believes their TLDs/domains must allow customers to operate independently. wants to build a utility infrastructure, allowing customers to use their services for valuable and generative purposes. By leveraging blockchain technology, Freename Web 3 domains/TLDs have no centralized authority imposing rules and regulations.

What is a Wallet?

Every blockchain user requires a wallet in order to interact with the network. A wallet is essentially an account on the blockchain where transactions can be sent and received. It is also where one can store blockchain assets such as cryptocurrency or NFTs (non-fungible tokens). There is no personal information associated with a wallet and none is required to create one. A wallet consists of a public key and a private key. The public key can be safely shared with anyone who wishes to send assets to the corresponding wallet, however, the private key should not be shared and is the key to accessing the wallet in the event where access is lost or to create another instance.

A crypto wallet (cryptocurrency wallet) is software or hardware that enables users to store and use cryptocurrency. With cryptocurrencies, there isn’t any actual money to carry around in a wallet. They exist on the blockchain. Similarly to traditional bank transfers, crypto wallets enable users to send and receive cryptocurrencies, NFTs, etc.

A wallet consists of a public key and a private key. To receive assets, you share your public key associated with your wallet. You should NEVER share your private key.

How do i Claim my Earnings from Freename

ou can withdraw revenues generated passively through a cryptocurrency transfer. Connect your cryptocurrency wallet and, once your withdrawal request is confirmed, the desired amount is pulled from Freename’s reserves and conveniently delivered to you!

Claim your earnings by following these steps:

  1. Connect your cryptocurrency wallet to
  2. Request a withdrawal
  3. Receive request confirmation
  4. Receive withdrawal directly to your wallet.

Can i Transfer Domains?

Yes. The domain is stored in your cryptocurrency wallet and can be transferred by you after you have minted it. Access your portfolio, select the TLD or Domain you wish to transfer and type the recipient’s address. Afterwards, you must paste the OTP code you received by mail to confirm the transaction. Keep in mind that currently, it is not possible to import the domain that has been transferred, but it will be possible soon!

Yes. Domains are transferable ONLY after a TLD/domain has been minted and stored in a user’s wallet.

To transfer the TLD (or domain), the user must:

  • Access their wallet
  • Select the item they want to transfer
  • Enter the recipient’s address.
  • Confirm the transaction by pasting the OTP received by email

In the future, will support importing domains that have been transferred.

What about Trademarks?

Registering a trademark on your Freename Web3 TLD will allow you to protect your web3 TLD and your logo worldwide juridically.

From the moment you deposit a trademark request, your web3 TLD will be protected worldwide for 6 months awaiting for the Swiss Federal Institute of Intellectual Property ( to confirm and register the availability of your TLD.****

A trademark is any symbol, phrase, or word that allows customers to identify a company’s goods or services. Freename is a web3 domain/TLD provider that also provides trademark registration.

A user must reach out to the trademark department to register a trademark. To get your trademark filed for review at the Swiss Federal Institute of Intellectual Property, a user must provide the following:

  1. Complete a Know your customer (KYC)
  2. A list of TLDs they wish to trademark
  3. Proof of payment

Once these conditions are met, it takes one week for the trademark to be reviewed and logo/TLDs to be provided with six months of worldwide protection.

Is Minting the same as Buying?

Purchasing a TLD (or domain) on Freename and minting it on the blockchain are two distinct steps. When you purchase a TLD (or domain), the transaction is recorded in Freename’s database and not on the blockchain. Minting a TLD (or domain) on the blockchain requires a second step: log into the user’s personal area, select the TLD (or domain) and press “mint TLD” (or domain): done! Don’t worry, once you have purchased a Freename domain, no one can take it away from you!

No. Buying and Minting a TLD/domain are two different things.**

Buying **is the process of recording a transaction on Freename’s database and not on the blockchain.

Minting is the process of pushing a user’s domain from data onto the public ledger of a blockchain and into a user’s wallet. Giving the user full control over the TLD/domain.

It is very easy to mint a domain/TLD once you purchase it. Simply:

  • Log into your personal area
  • Select the TLD (or domain)
  • Press “mint TLD” (or domain)

What is Domain Minting?

Minting is the process of publishing a Freename domain (or TLD) on the blockchain via your wallet to gain full custody of the domain. This means that the only person that has control over the domain (or TLD) is the person who controls (has access to) the wallet.

Minting is the process of pushing a user’s domain from data onto the public ledger of a blockchain and into a user’s wallet. Giving the user full ownership over the domain.

Minting on is as simple as the following steps:

  1. Go to the website
  2. Enter the TLD/domain you want to buy in the search bar
  3. Add the TLD/domain to your cart
  4. Go to checkout
  5. Create a account
  6. Purchase the TLD/domain with cryptocurrency or a credit card
  7. Go to “portfolio and incomes.”
  8. Click on mint TLD/domain

Which domains are Protected?

Protected domains and TLDs are domains and TLDs that we’ve detected are associated with a brand, organization, or notable person. We believe it is important to increase adoption for the next generation of the internet by helping to onboard brands into the Web3 era. If you are interested in applying for a Protected domain, please contact us.

TLDs/Domains associated with a notable person, brand or organization are considered Protected Domains. Protected domains help onboard brands in Web 3 increasing adoption. Protected domains also protect users from others impersonating/stealing their domains.

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Freename domains are unique by their very nature: only with Freename you can register domains with unique TLDs for your digital identity while passively earning money! is not only the leading TLD and Domains platform in Web 3, but also lets users generate passive income!

Owning a Freename Web 3 TLD entitles users to receive passive income whenever a domain is bought on their TLD. Users can register and mint TLD/domains of their choice if available.

What is a Domain?

A domain name is a string of letters and/or numbers that points to the IP address of the corresponding website. Generally, it is easier to remember a name than a long string of numbers.

A domain name is an address that people type into a browser bar to find a website. It consists of a Top-Level Domain (TLD), everything that comes after the dot, and the Second-Level Domain (SLD), everything that comes before the dot.

For example, “” is the domain name, “Freename” is the SLD and “io” is the TLD.

Which Chains are Supported?

Freename has a multi-chain approach. You can choose on which Blockchain to mint your Web3 Domains and TLDs ranging Among Polygon, Cronos, and Binance.

A user can mint a domain/TLD on the following blockchains:

  • Polygon
  • Cronos
  • Binance

Freename plans to expand its multi-chain approach by adding blockchains upon which domains can be minted.

Are there Renewal Fees?

No! Once you’ve bought a Freename Domain or TLD, it’s yours forever, no renewal fees ever!

No. There are no renewal fees on Once a user has paid a one-time payment for a domain/TLD, they own it. Forever.

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