Strategic Keyword Selection: Boosting Visibility in Crypto Domains
Web3 domains, despite being a new and emerging technology, has garnered massive attention worldwide. Countless people have started investing in crypto domains, whether it’s to create their own website, earn income as a registrar through TLD royalties, or simply to resale domains for huge profits.
So, if you want to be a part of the Web3 ecosystem and invest in crypto domains, it’s definitely best to start early. However, you must also be careful and smart when finding high-value domain names. One way to identify domains worth investing in is to choose strategic keywords that are popular, trending, and will increase the visibility of the domain.
But how do you pick the best keywords for popular crypto domain name ideas? We’ll tell you exactly how, as we have compiled a step-by-step guide to strategic keyword selection for crypto domains.
Step 1: Understand the Types of Keywords
When it comes to keyword strategy for crypto domain investment, it’s essential to grasp the distinctions between short-tail, long-tail, and brand keywords.
Short-tail keywords are concise and typically consist of one to three words. They are broad and capture the essence of a topic. In the crypto domain space, examples include:
Long-tail keywords are more specific and consist of four or more words. Examples include:
As the name suggests, these are keywords based on specific brand names, such as Nike or Tesla. It doesn’t make sense to look for brand keywords unless it’s your own brand. So, we will focus on top short and long-tail keywords to maximize visibility.
Step 2: Choose Your Niche or Industry
To streamline your search for high-value domains, select a specific niche or industry related to your interests or expertise. Compile a list of relevant keywords within that niche to narrow down your focus and identify lucrative opportunities.
Step 3: Google Trends for Trending Terms and Phrases
Utilize Google Trends to assess the popularity and trends of your chosen keywords. You want to target keywords with terms that are trending in online searches. Domain names with trending keywords will grow in value the more popular the keyword gets.
But also be mindful that while trending keywords can enhance domain visibility, they are hard to acquire or very expensive due to increased interest from other investors as well. Striking a balance between popularity and accessibility is key.
Step 4: Identify Short-Tail Keywords
Short-tail keywords are generic and often very popular in searches. Taking the example of traditional domains, a website like ‘shoes.com’ would be far more visible and popular than something like ‘world ofsneakers.com’. The same goes for crypto domains as well.
However, for this very reason, there will be more competition to acquire such domains, which will usually be quite expensive. Seasoned investors with financial ability may target these for potential resale value, but newcomers can explore more cost-effective options in the next step.
Step 5: Dive Deeper with Long-Tail Keywords
Long-tail keywords are not as in-demand as short-tail domain names, but they tend to be more affordable and available. Tools like SEMRush, Google’s autosuggest feature, and Google Trends can help you identify long-tail variations of popular short-tail keywords that you had come up with in the previous step. This approach can uncover hidden gems within your chosen niche, balancing popularity and availability.
Step 6: Analyze Keyword Metrics
Not all keyword metrics are essential for crypto domains. There are two key metrics that domain investors must consider: search volume and CPC (Cost Per Click). A high search volume indicates popularity, while a high CPC suggests potential profitability. These metrics are crucial for evaluating a keyword’s viability in the context of crypto domains.
As Web3 domains continue to rise, it’s time for investors to take crypto domains seriously. But, the decision to invest in Web3 domains must be coupled with a strategic approach. By understanding the nuances of short-tail and long-tail keywords and following a systematic guide, investors can pinpoint high-value domains for reasonable prices.
Whether targeting trending terms, exploring niche industries, or analyzing keyword metrics, the journey to boosting visibility in crypto domains demands insight, creativity, and informed decision-making.